What Does It Mean for a Small Business to Practice Sustainability?
April 7, 2026
Author: Bethany Vosburg-Bluem, PhD, Sustainable Westerville Chair
Sustainability is a term we hear a lot, but do we really know what it means in relation to running a small local business?
There are three main factors, to consider with regard to sustainability they are social, environmental and economic also known as people, planet and profit. These factors are deeply interconnected and in order to create a sustainable future, they need to be balanced as much as possible. Too much focus on one area or not enough in another can lead to ineffective and costly decisions for your business, the local environment and community members.
Sustainability is also often talked about in big, global terms, but its real power shows up in the everyday decisions made by small, local businesses and community members. At its core, sustainability means meeting today’s needs without compromising the ability of future generations to meet theirs. For a neighborhood café, a family-owned retail shop, or a local service provider, sustainability isn’t just an environmental ideal—it’s a practical strategy for reducing costs, strengthening community ties, and building long‑term resilience. Even something as simple as providing the opportunity for a staff meeting to be in-person and/or online can reduce energy usage and alleviate the possible complications of leaving home for a few hours on a non-work day, thus is a sustainable practice that balances all three of the factors, economic, social and environmental.


The most effective way for small businesses to make progress is to break the work into manageable steps. Thinking in terms of Do Now, Do Soon, and Do Later helps create momentum without overwhelming staff or budgets. Below are some pathways for using this approach that you can apply across key areas like energy, waste, sourcing, and water use.
Do Now: Quick Wins That Build Momentum
These are low‑cost, low‑effort actions that can be implemented immediately and start delivering benefits right away.
Energy
- Switch to LED lighting: LEDs use significantly less electricity and last longer than traditional bulbs, reducing both energy bills and maintenance needs.
- Unplug or power down equipment after hours: Computers, printers, and small appliances draw power even when idle. A simple end‑of‑day checklist can cut unnecessary energy use.
Waste Management
- Reduce packaging: Does an item need to be wrapped in plastic and put into a plastic bag? If it does come wrapped in film plastic, collect and drop it off at Pure Roots or to the Westerville Lions to help supply more park benches throughout the Westerville community.
- Set up clearly labeled recycling stations: Many businesses generate recyclable materials but lack an easy system for sorting. Clear signage helps staff and customers participate. Check into having a large recycling dumpster and a smaller trash dumpster.
- Eliminate single‑use items where possible: Replace disposable cups, cutlery, or bags with reusable or compostable alternatives.
Sourcing & Purchasing
- Buy in bulk for frequently used items: This reduces packaging waste and often lowers per‑unit cost. Perhaps there is another local business with the same needs and you can collaborate on some items?
- Choose suppliers with transparent sustainability practices: Even one or two shifts toward greener vendors can make a noticeable difference.
Do Soon: Medium‑Effort Changes With Bigger Impact
These actions require some planning, modest investment, or staff coordination, but they deliver stronger long‑term benefits.
Energy
- Schedule an energy audit: Many utility companies offer free or low‑cost assessments that identify inefficiencies and recommend upgrades. https://www.crgreenfund.org/no-cost-audits
- Install programmable thermostats: Automated temperature control prevents unnecessary heating or cooling during off‑hours.
- Upgrade to ENERGY STAR‑rated appliances: When equipment needs replacing, choosing efficient models reduces operating costs for years.
Waste Management
- Develop a waste‑reduction plan: Track what’s being thrown away and identify patterns. This helps pinpoint opportunities to reduce waste at the source.
- Partner with a composting service: Especially useful for restaurants, cafés, and florists.
Sourcing & Purchasing
- Prioritize local suppliers: Buying locally reduces transportation emissions and strengthens the local and regional economy.
Water Use
- Install low‑flow toilets or dual‑flush systems: These upgrades can significantly reduce water consumption in restrooms.
Do Later: Long‑Term Investments for Lasting Change
These initiatives require more planning, capital, or structural changes, but they offer the greatest environmental and financial returns over time.
Energy
- Install solar panels: A major investment, but one that can dramatically reduce energy bills and provide long‑term stability against rising utility costs.
- Adopt electric or hybrid vehicles: For businesses with delivery or service fleets, transitioning to cleaner vehicles can cut emissions and fuel costs.
Waste Management
- Redesign products or services to minimize waste: This might involve switching materials, rethinking packaging, or offering repair/refill programs.
- Invest in durable, reusable infrastructure: High‑quality bins, storage systems, or equipment reduce long‑term waste and replacement costs.
Sourcing & Purchasing
- Build long‑term partnerships with sustainable suppliers: Collaborating closely with vendors can lead to co‑developed solutions, better pricing, and shared sustainability goals.
- Explore circular economy models: Programs like take‑back systems, product leasing, or material recovery can differentiate your business and reduce environmental impact.
Water Use
- Install rainwater harvesting systems: Useful for landscaping, cleaning, or non‑potable uses, such as watering the landscaping.
- Upgrade to water‑efficient landscaping: Native plants and smart irrigation systems reduce water needs and maintenance costs.
Bringing It All Together
Sustainability isn’t a one‑time project—it’s an ongoing mindset. By breaking the journey into manageable steps, small, local businesses can make meaningful progress without straining budgets or operations. Each action, no matter how small, contributes to a healthier Westerville community and a more resilient business.
About Westerville Area Chamber of Commerce:
For over 55 years, Chamber members have joined together to enhance the community's quality of life and the economic, civic and cultural growth of the Westerville area. Today, the Westerville Area Chamber unites 800+ businesses, professionals and individuals, creating a unique organization that works to improve business and build an even stronger community. The Chamber includes people just like you, who realize that collectively, through a business organization, they can accomplish more than what one can do individually. Get to know us on Instagram @Westerville_Chamber and on the web at http://westervillechamber.com Join us in shaping the future of Westerville’s business community.