Breakfast with a Leader Featuring Jamie Richardson, White Castle System, Inc. - November 2022
Jamie T. Richardson is an “Ultimate Craver” who took his love of White Castle sliders to its logical extreme, joining the White Castle home office team in 1998. Jamie serves as Vice President, White Castle System, Inc. with responsibilities for marketing and public relations.
Prior to this role, Jamie served as Vice President of Corporate Relations and Communications with responsibility for shareholder relations, government relations, philanthropy, and internal communication. Jamie’s craving for White Castle was nurtured during time he spent working on the business as part of the J. Walter Thompson advertising agency team, where he also had assignments on a range of accounts like Domino’s Pizza, Tenneco Automotive and Carhartt Outdoor Apparel. As a marketer, Jamie has played a key role on teams that have earned 5 EFFIE awards – the highest industry recognition for advertising effectiveness.
In recent years, Jamie has led White Castle’s involvement in entertainment projects like “Harold and Kumar Go to White Castle”, “Undercover Boss” and “Impractical Jokers”. He has made over 50 national television appearances on behalf of White Castle on shows including CBS Evening News, NBC Nightly News, “Your World with Neil Cavuto”, CNBC’s “Closing Bell” and a range of Fox Business News programs like the “Melissa Francis Show”, “Varney and Co.” and “After the Bell”. Jamie is also frequently quoted in publications like the Wall Street Journal, New York Times, Washington Post, and Forbes.